Grow Your Fife, Wa Business with Promotional Products!

Grow Your Fife, WA Business With Custom Promotional Products!

Did you know that promotional products with your company’s brand and logo are listed among the top 10 business growth strategies. The statistics are proven and should not be ignored! If this is the case then you should be using custom promotional items for your Fife, WA business. Custom Impressions, Inc. has some great ideas for you.

The purpose behind promotional productsis to create brand awareness, top of mind presence and great reach into your community. People need to see your logo everywhere they go. We as marketers have the task of getting a brand embedded into the hearts and minds of our surrounding communities.

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The beauty of custom promotional marketing products is that you can get them into your customers homes, businesses and lives. There are so many creative ways to do this such as pens, coffee mugs, air fresheners, sports apparel, and much, much more. The key is putting your name and logo on something people are going to find use for, and not throw away. Custom Impressions, Inc. has almost anything you can imagine putting your logo on. See for your self on our new website!

I had a magnet on my refrigerator for a long time. The magnet was for a local plumber. It has a picture of him with his family and contact information. Even though I did not have an immediate need for a plumber, I often saw the magnet and thought if I ever needed a plumber I know just who to call. Thats the power of promotional marketing. Pair that with a great community presence and integrity and you are sure to be a success in whatever business venture you are embarking on in Fife, WA.

If you would like a free consultation on how you can use promotional products in your business plan contact us at 1-800-500-8044 or visit our website at www.customimpressionsusa.com. We have been in business for 29 years leading the way in promotional marketing in the Fife-Tacoma area. We ship nationally and can handle all of your business needs both great and small.

Our customers are raving about us on Google Places, see for yourself!

Facebook Rolls Out New Recommendation Plug In For Websites!

Its time to advance! Get VISIBLE!

Utilize Facebooks New Recommendation Plug-In In Your Marketing Strategy!

Custom Impressions, Inc. has a passion to bring businesses to the top! We do that by helping you spread your brand with creative marketing through affordable promotional items. We also love to share fresh internet marketing strategies that can give you a competitive edge in the new social crazy world. We are based in Tacoma, Washington, if you are ever in the area, look us up. Now onto the tips!

Facebook has released a new recommendation bar! Confused, I was at first as well due to the fact that they already have a recommendation plug in for websites and blogs. They also have a recommendation feature built directly into your timeline so friends and customers can give you a two thumbs up.

But wait….the new recommendation bar has features the old plug in does not have. The new recommendation plug in allows readers to like the content, but also to share it with their friends. This multi-functionality was not active in the older plug in. This is great for creating a viral piece of marketing content. This is also great for seo purposes (search engine optimization).

According to many leading search engine marketing expert’s social media now plays a huge factor in search ranking. In fact I have heard many state that social media now factors for between 40-60% of search results. This is a stark contrast to the pre-panda update where social media interaction was estimated to make up approximately 10% of search ranking.  Every like, share and recommendation has become much more important to your marketing strategy.

Here is Facebook’s brief description of the new recommendation bar:

The Recommendations Bar allows users to like content, get recommendations, and share what they’re reading with their friends.

The Recommendations Bar is always docked to the lower right (or left) of the screen. When the page loads the Recommendations bar will be collapsed and the user will have the option to ‘like’ your page.

As the user nears the end of your page, the plugin will expand. The expanded view will show the user a social recommendation of the next article to read on your site.

You must include open graph markup on your articles so Facebook knows how to display them on the site. If you do not include this, the plugin will show an error message instead of a recommendation.

Here is a link to the page where you can get the new recommendation plug in for your website.

In order for your marketing to succeed you need to have both a strong online presence and visibility off line in your community. Being strategic about how you market or advertise is important. Custom Impressions, Inc. has been leading the industry in promotional marketing and branding in Tacoma, Washington for 29 years. If you are looking for some creative ways to get before your customers we can help you. We carry a comprehensive product line of promotional items at an affordable price. GET YOUR NAME OUT THERE, WHAT ARE YOU WAITING FOR?

We are giving away great deals on our facebook page. Like our page (Here) and you will have access to crazy deals on all of our promotional items and products. They can all be branded with your logo or company slogan.

Thanks for stopping by Custom Impressions Inc, please visit our website at www.customimpressionsusa.com to see our vast product line of promotional  merchandise.

A Hard Lesson In Poor Business Branding!

A company without good branding is like a man without a face!

A hard lesson in business branding

Its no secret that a business cannot survive if its not visible to the community its serving. Many great ideas and business dreams have died prematurely do to the lack of public awareness. If Custom Impressions, Inc. has anything to due with it, this will not happen to you! I have personally experienced the vast difference in public response to a marketing effort based on poor or proper business branding. I would like to share my story and hope it will affirm the importance of properly branding your business and marketing efforts. I have learned the hard way that scrimping the budget for proper logo representation can cost you more than you might spend on a few good banners and some promotional advertising. Check out the following responses I received from an employer and the business community based on branding.

I recently accompanied a roofing contractor called Chase Construction NW Inc. to two regional business fairs. The first event was held in Orting, Washington, called the Foothills Dash. Each vendor was to come with a booth to represent their company. Chase NW Roofing was accompanied by a roofing manufacturer called GAF. The roofing contractor had no banners, branded table cloths, promotional advertisement, or anything that featured their company. The investment to create a community presence was a loss. After spending 8 hours at the event they left with only a handful of people knowing who they were. If they would have been properly branded their visual presence itself would have been sowing important seeds of awareness into the community. The owner of Chase NW Roofing told his employees who were responsible for the event they received an F for the day, due to the poor company representation, lack of branding and promotional marketing.

The employees of this company learned from their woes and invested into branded banners, promotional items and other marketing to represent their brand. A few months later they joined another community fair that hosted vendor booths. Equipped with their new banners and company apparel they set up their command post ready for the day. The overseer of the event had placed them in the very back of the event, a place where not much traffic passed through. The overseer upon seeing their booth told them they had the best looking booth in the event and moved them into a prime position where every attendee would see them coming in the gate and leaving. Not only did the proper branding result in a strategic shift and favor, but it also generated much welcomed support throughout the day. Many knew the companies superman logo printed on the banner. While the sales team educated interested potential customers, passer byes and former customers would come up and affirm the quality of work. The branding generated community support and produced a powerful testimony. Another business said “We know you, you must be a huge company, we see you guys everywhere”. Chase Roofing is a medium size contractor, but proper branding has carried its reputation far and wide.

Strategic marketing and business branding can create a powerful community presence and awareness. Couple this with a strong social media campaign and you will be able to effectively establish your brand as an authority in your industry.

Custom Impressions, Inc. has been helping businesses like Chase NW Roofing create a proper marketing strategy for 29 years. Stop wasting time and maximize your efforts. We can help you get on the fast track with some fresh marketing ideas and increased visibility.

For a some fresh marketing ideas give us a call at 800-500-5044 or locally at 253-564-5044.

You can also reach us at www.customimpressionsusa.com.

Are you on facebook? We are giving away 5 stylus’ on our new fanpage. Like our page to enter the drawing at https://www.facebook.com/CustomImpressionsAdvertising

Do you have any marketing ideas you could pass on to the crowd, please feel free to share them.

We would also appreciate it if you would share this post.

Cheers from Custom Impressions, Inc.